Eric and I discuss what brands can do to avoid becoming a commodity brand and get customers excited about not just your products but your brand. We also get his take on some natural food/beverage and supplement brands that are doing this branding thing right today as well as other lil’ tidbits from this passionate, fit, and fun personality who is the founder of thedigestiblebrand.com and chief strategy officer/principle at Denver’s very own LRXD.