Stratum Nutrition® is proud to have achieved a Silver grade through the Better Stands Program at Vitafoods Europe 2026, recognizing its efforts to make more thoughtful and sustainable choices when participating in industry events.

The Better Stands Program encourages exhibitors to reduce the environmental impact associated with traditional single-use exhibition stands by incorporating reusable and recyclable elements wherever possible. Through the use of a reusable stand at Vitafoods Europe, Stratum Nutrition helped reduce event waste by up to 80%, supporting the event’s broader sustainability goals while demonstrating our commitment to reducing unnecessary waste.

“Receiving Silver recognition through the Better Stands Program is something we’re incredibly proud of,” said David Hoover, Marketing Manager at Stratum Nutrition. “Trade shows are an important part of how we connect with our customers and partners, but we also want to be mindful of the impact those events can have. Choosing a reusable stand allows us to create a great experience while making a responsible choice, and we’re proud to support Vitafoods Europe’s sustainability efforts.”

Achieving Silver recognition reflects the steps Stratum Nutrition is taking to consider sustainability not only within its ingredient portfolio and business practices, but also in how we show up at conferences and trade shows around the world. From reusable structural components and furnishings to flooring, lighting, and signage, small changes can make a meaningful difference when applied across large-scale industry events.

“We believe progress comes from continually looking for ways to make more responsible choices without sacrificing the quality of the experiences we create for our customers, partners, and industry colleagues,” said Blake Haynes, Public Relations & Communications Manager at Stratum Nutrition. “At Stratum, we are proud to receive this recognition from VitaFoods Europe and look forward to continuing to build on these efforts at future events.”