This year’s SupplySide Global was one of the most productive and energizing shows yet for Stratum Nutrition. With strong engagement from key industry players, meaningful conversations, and record-setting meetings, the event delivered exactly what our team looks for: connection, collaboration, and forward momentum.

A Week of High-Value Connections

We saw consistent booth traffic from brands, formulators, and partners who were eager to explore innovative ingredient solutions. Several team members reported hitting new highs in scheduled appointments, many of which turned into strategic discussions that advanced current projects and opened doors to new ones.

One of the biggest advantages of SupplySide Global is having so many partners and customers in one place. Instead of coordinating dozens of individual meetings throughout the year, the show allows us to check in on ongoing projects, introduce new ingredient concepts, and explore fresh opportunities. All of this takes place in a single, high-energy week.
In an increasingly virtual world, this kind of face-to-face time is invaluable. The in-person environment fosters a level of connection, trust, and momentum that simply cannot be replicated online.

What We Showcased: Science-Backed Innovation with a Fun Twist

This year, Stratum highlighted its growing portfolio of research-backed ingredient solutions. Each ingredient is designed to support the most in-demand health and wellness categories.

Ingredients Featured at the Booth

• NEM®: Our flagship branded eggshell membrane ingredient with extensive research supporting joint health and mobility.
• OVOLUX™: Our newest beauty-from-within innovation, also sourced from eggshell membrane, supporting healthy skin, hair, and nails.
• sageXtra™: A fast-acting, plant-based cognitive support ingredient that delivers memory and attention benefits within one hour.
• Bimuno® and Humiome® Post LB: A unique prebiotic and postbiotic combination that sparked significant interest among attendees.

To help visitors experience these ingredients firsthand, we offered several prototypes:

• Gummies featuring NEM®, OVOLUX™, and sageXtra™
• A functional gummy combining Bimuno® with Humiome® Post LB
• A lychee green tea beverage infused with Bimuno® and sageXtra™

Many attendees were surprised at how enjoyable a prebiotic and cognitive support combination could taste.

Since Stratum has deep roots in egg-derived ingredients, we added a memorable touch at the entrance each morning. High-energy "egg-citing" breakdancers welcomed attendees as they arrived. Inside the booth, our popular pun-themed stickers were a hit as always.

To close the week, we hosted a relaxed happy hour for partners and industry friends. It was the perfect setting to unwind, talk science, share ideas, and enjoy a few laughs.

Trends We Saw on the Show Floor

SupplySide Global offers a clear view into where the nutraceutical industry is heading. Several themes stood out this year.

1. A Shift from Anti-Aging to Health-Span

Brands are moving away from traditional anti-aging claims and focusing on supporting long-term vitality, mobility, energy, cognition, and emotional wellbeing. Longevity and healthy cellular aging were consistent themes.

Eggshell membrane ingredients align well with this direction, since they naturally contain collagens I, V, and X, along with bioactive compounds that support both joint function and beauty-from-within benefits.

2. Growing Interest in GLP-1 Companion Formulas

With GLP-1 use expanding rapidly, brands are developing supportive formulas that help:

• Fill nutrient gaps
• Aid digestion and digestive comfort - and in this space, targeted prebiotics are attracting attention. Bimuno® GOS helps manage common GLP-1–associated GI symptoms by supporting bifidobacteria in the colon, which can help reduce abdominal pain and bloating and improve bowel regularity — while also providing a source of fiber to help cover dietary shortfalls. Bimuno’s science-backed profile makes it a clear fit for companion products aimed at improving GI comfort and adherence.
• Support metabolic health
• Maintain lean muscle

3. Demand for Fast-Acting Brain Support

Cognitive clarity, focus, emotional balance, and "brainergy" blends were highly visible. Creatine appeared more frequently, especially in brain health positioning. Fast-acting botanicals like sageXtra™ fit well with this momentum.

4. Evolution in Gut Health

Gut health remains strong, but is shifting toward:

• Functional foods and beverages
• Formulas that combine prebiotics, probiotics, and postbiotics
• More fiber-forward products
• Targeted microbiome solutions that address health outcomes beyond digestion, including mood and women's health

5. Women’s Health Remains a Top Priority

Perimenopause support, hormonal balance, and mood regulation were leading interests. Brands leaned heavily into evidence-backed botanicals and clinically validated ingredients to support personalized wellness.

6. Functional Beverages Dominate

Hydration hybrids, low-caffeine drinks, and sophisticated mocktails were among the most prominent product concepts. Younger consumers continue shifting away from traditional alcohol and toward beverages that provide both flavor and functionality. This trend is likely to accelerate into 2026.

7. Innovation in Delivery Systems

Brands showcased a variety of formats, including stick packs, chews, shots, gummies, and premium vegan capsules. Ease of use and enjoyable delivery experiences are becoming increasingly important.

8. Expanding Use of Artificial Intelligence

AI-based formulation tools, trend forecasting, and real-time consumer fact-checking were noticeable throughout the show. As consumers become more informed and more inclined to verify claims, transparent and reliable science becomes even more essential. Stratum’s commitment to scientific integrity aligns well with this shift.

Final Thoughts

Overall, SupplySide Global was a powerful experience for the Stratum Nutrition team. The show delivered high-quality conversations, strong engagement, and plenty of opportunities to build momentum for the year ahead. Small touches, including free food and the Bark Park, made the event even more enjoyable.

We left the show energized, inspired, and excited to continue bringing science-backed, consumer-focused ingredient innovations to the industry.