No matter a woman’s age, the desire for healthy aging is practically universal. As defined by the World Health Organization (WHO), healthy aging is “the process of developing and maintaining the functional ability that enables wellbeing in older age.” Functional ability is being able to do what you value and to move about independently. For most older women, being able to do the things that they want at home and in the community is a primary component of healthy aging. Healthy aging enables a lifestyle that is active and vibrant even into the later years of life.  

Up until middle age, most of us do not think about preventative steps we could be taking to establish a good foundation for healthy aging. We may be able to eat what we want and do what we want with few, if any, consequences. However, this is the time that we should begin taking measures to help keep us healthy and active throughout all of life. 

Social and health behaviors such as diet, exercise, and involvement in the community, as well as the physical environment where we live, work, and get health care; they can all play a role in the development and progression of health conditions. 

Postmenopausal women are at an increased risk for certain joint health conditions. It is important for postmenopausal women to maintain a healthy lifestyle, including regular exercise and a balanced diet, to help reduce their risk for these conditions. A common cause for postmenopausal women to stop exercising, or avoid starting a new exercise routine altogether, is joint pain. Supplements can offer support as increasingly more older women consumers look to stay healthy and active, and to delay the onset of age-related degeneration. 

Deeper Than Skin Deep 

Stratum Nutrition® developed methods to efficiently and effectively separate eggshell membrane from eggshells to create a shell-free eggshell membrane. The isolated membrane is then partially hydrolyzed using a proprietary process and dry blended to produce 100% pure NEM®. 

NEM® can be a beneficial supplement for postmenopausal women who are looking to support their joint health. 

NEM® contains a unique combination of collagen and glycosaminoglycans (GAGs) that are important for joint health. These compounds can help reduce joint pain and stiffness, improve joint flexibility, and support overall joint health. 

Conclusion 

More women desire to be active into middle age and beyond. Ease of movement and joint comfort are an integral part of an active, healthy lifestyle. The 21st-century postmenopausal woman is not just content with being active. These women are vibrant and busy in all aspects of their lives. Therefore, they desire a supplement regimen that is simple, convenient, and easy to maintain. As the pioneer with the leading eggshell membrane ingredient today, NEM® will help care for your customers’ joints every step of the way.