Let’s be real. Pets are adorable, fluffy, and lovable, but their mouths can be a battlefield. Dogs chew shoes, sneak snacks from the counter, and every once in a while, they give you a kiss that could knock over a cup of coffee. That is why oral health in pets is not just a nice-to-have. It is a priority and a major opportunity for pet product formulators.

OraCMU™, our science-backed ingredient for pets, is designed to support the oral microbiome. Think of it as a tiny dental task force working inside your pet’s mouth to support beneficial bacteria, help manage plaque and tartar, and improve breath*. Formulators get credible science, pets get real benefits, and owners get products they trust and repurchase.

The Oral Microbiome Matters More Than You Think

A pet’s mouth is home to a complex ecosystem of bacteria. Some microbes support healthy teeth and gums. Others contribute to plaque buildup, tartar formation, and unpleasant breath. The goal is not to wipe everything out, but to support balance.

OraCMU helps promote a healthier oral microbiome by supporting beneficial bacteria while limiting the activity of harmful microbes. When balance improves, so does oral health. That translates into cleaner teeth, healthier gums, and noticeably fresher breath.

Benefits You Can Market with Confidence

OraCMU is not a one-note ingredient. It delivers multiple, clinically supported benefits that formulators can stand behind:

• Plaque and tartar reduction*
• Reduces volatile sulfur compounds (VSCs) in as little as two weeks*
• Supports fresher breath in as little as two weeks*

No gimmicks. No harsh chemicals. Just a research-backed ingredient that works.

Built for Formulation Flexibility

OraCMU fits seamlessly into a wide range of pet products, including dry kibble, wet food, chews, powders, and functional treats. It allows brands to innovate without complexity. Here’s how:

Want to create a crunchy snack that supports gum health? Easy.

A chew that helps manage tartar while satisfying a dog’s natural urge to gnaw? Done.

A daily supplement that fits effortlessly into a pet owner’s routine? Absolutely.

OraCMU is stable, easy to work with, and supported by science. That makes it an ideal solution for brands looking to solve real problems while standing out in a crowded pet care market.

Science That Supports Whole-Pet Wellness

OraCMU’s effectiveness is rooted in microbiome science. Supporting the right balance of oral bacteria helps reduce the microbes associated with plaque, tartar, and odor. Pets experience measurable improvements in oral health, and owners notice the difference.

Oral health also plays a role in overall wellness. Healthy teeth and gums support comfort, quality of life, and long-term health. When oral care improves, pets feel better and owners feel confident in their purchasing decisions.

A Market Ready for Smarter Oral Care

Pet owners are no longer satisfied with “fill the bowl and hope for the best.” They are actively seeking functional nutrition that supports visible health outcomes, including oral care. This is a category they are willing to invest in, and it continues to grow.

OraCMU gives formulators the tools to create products that meet this demand. It supports oral health, fits into multiple delivery formats, and delivers benefits pet owners can see and trust.

Pets may not be brushing their teeth anytime soon, but OraCMU offers the next best thing. Cleaner teeth, healthier gums, and fresher breath, all delivered through smart formulation.

*These statements have not been evaluated by the U.S. Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.